Read our honest Kit Review — formerly ConvertKit — and discover why many creators feel the platform has become less competitive. We cover limitations, issues with automation, pricing concerns, and whether Kit is still a smart choice for email marketing.
⭐ Quick Verdict
After rebranding from ConvertKit to Kit, the platform promised a fresh direction for creators — but many long-time users argue that the platform hasn’t improved much.
While Kit still delivers clean email marketing tools, the feature set feels outdated, pricing is high, and core automation capabilities lag behind other email platforms.
💡 Our Verdict:
Kit is still functional, but it no longer stands out in the crowded email marketing space. Competitors now offer better automations, deeper analytics, and lower pricing.
💡 What is Kit (Formerly ConvertKit)?
Kit (previously known as ConvertKit) is an email marketing tool aimed primarily at creators, bloggers, and online entrepreneurs.
Its biggest selling points used to be simplicity and creator-friendly features.
However, many users feel that since the rebrand, the tool hasn’t added enough improvements to justify its pricing — especially when comparing ConvertKit vs Kit changes on the backend.
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🧩 Kit Review: What’s Good and What’s Not
👍 What Kit Still Does Well
- Simple email editor
- Easy-to-use visual automation builder
- Creator-focused templates
- Tag-based subscriber management
- Integrations with digital creator tools
These strengths made ConvertKit popular — but the industry has evolved, and creators now expect far more from an email marketing platform.
👎 Where Kit Falls Short
❌ 1. Features Haven’t Evolved Much
In this Kit email marketing review, one of the biggest problems is stagnation.
Competitors like MailerLite, Beehiiv, Flodesk, and Brevo are releasing updates monthly — while Kit feels stuck in the ConvertKit era.
Common complaints include:
- Outdated UI elements
- Automation editor missing advanced logic
- No groundbreaking improvements
- Slower innovation compared to competitors
❌ 2. Automations Feel Too Basic
Yes, Kit has visual automations, but they feel limited when comparing ConvertKit vs Kit or comparing Kit to other modern tools.
Users report:
- Limited branching logic
- No deep segmentation options
- Very basic workflow triggers
- Lack of dynamic personalization
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If automations are a priority, Kit simply isn’t the strongest option.
❌ 3. No Native Landing Page Optimization Tools
Unlike many modern creator platforms, Kit:
- Lacks strong landing page A/B testing
- Offers only basic page templates
- Doesn’t provide conversion heatmaps
In 2025, this is a major disadvantage.
❌ 4. Kit Pricing Is Higher Than Better-Featured Competitors
A major pain point in this Kit pricing analysis:
You pay more for fewer features compared to alternatives.
Examples:
- MailerLite offers similar tools at ~50% lower cost
- Beehiiv gives creators built-in monetization
- Systeme.io offers funnels + automation for free
- Brevo has cheaper automation tiers
Kit is not the most expensive, but it’s definitely poor value for money.
❌ 5. Limited Reporting & Analytics
Creators depend on data to grow, but Kit’s analytics feel incomplete.
Problems include:
- No advanced funnel analytics
- No revenue attribution
- Limited subscriber engagement breakdown
- Outdated reporting dashboard
💡 Kit tools, Kit creator tools, Creator tools
❌ 6. The Rebrand Doesn’t Solve Long-Time Issues
Many users hoped Kit (formerly ConvertKit) would introduce:
- Better templates
- AI writing tools
- Advanced automations
- Better pricing
- Stronger deliverability features
But most of these still haven’t materialized in a meaningful way.
🆚 ConvertKit vs Kit Comparison (Honest Breakdown)
| Feature | ConvertKit (Before) | Kit (Now) | Improvement? |
|---|---|---|---|
| Email Builder | Simple | Same | ❌ No |
| Automations | Basic | Basic | ❌ No |
| Landing Pages | Limited | Limited | ❌ No |
| Pricing | Premium | Premium | ❌ No |
| Templates | Minimal | Minimal | ❌ No |
| AI Tools | Not Included | Not Included | ❌ No |
| Analytics | Basic | Basic | ❌ No |
The rebrand changed the name, not the tool.
💡 ConvertKit vs Kit comparison
💸 Kit Pricing & Plans
Kit’s pricing sits in the “premium but basic” category — not ideal when alternatives offer more for less.
Examples:
- Free plan: Extremely restrictive
- Creator plan: Good for small lists, but limited features
- Creator Pro: Quite expensive for the features offered
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When compared to competitors, Kit’s value proposition feels weaker this year.
👍 Pros and 👎 Cons
Pros
✔ Simple and clean UI
✔ Easy tagging system
✔ Good for basic broadcasts
✔ Still reliable with deliverability
Cons
❌ Higher cost compared to competitors
❌ Automations too simple for 2025
❌ Minimal design templates
❌ Slow development pace
❌ Limited analytics & reporting
❌ Rebrand didn’t bring major improvements
🏁 Final Thoughts — is Kit Worth it?
If you’re a creator who needs very basic email marketing, Kit works — but there are simply better options offering more features with lower pricing and better options.
Given this not-so-positive Kit (ConvertKit) Review, we recommend exploring alternatives before committing.
Kit still has potential, but right now, it feels outdated compared to what other email platforms offer today.
⭐ Our Rating: 2.2 / 5
All right for beginners, but not competitive enough.
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